When we had our lesson with Mr Slater, we started to look at analysing media news. So we looked at the Metro and the reason we were looking at it was because it is the most powerful newspaper in the world and even though it has all of this powerful information is it free as well.
So we had to analyse one of four stories in the metro that day and I chose to do the Michael Jackson case where they had just released in court the voice recording of Micheal Jackson 5 days before he died and a picture of his corpse.
I analysed this and Mr Slater told us to use the SWOT theory which was Strengths, Weaknesses, Opportunities and Tensions.
This is my SWOT analysis...
Then in Miss Dawe's lesson we moved on and we started doing semiotics which is something that has different meanings depending on which culture or religion or class you come from. This theory came from C.S Pierce who was an American philosopher, logician, mathematician, and scientist.
For example the pitch fork can mean different things. So to religious people this symbolises with the devil and evil, how ever that is also related to Posedion the God of the sea.
Then we looked at the term "polysemic" which means many ways. We also looked at "signified" and "signifers" and we had the example of a knife on a movie poster and so the signifier is the knife and the signified is what we would relate to the signifier. So for a knife I thought of horror, blood and weapon.
After Miss Dawe went through different type of signs. There are;
Iconic signs
Symbolic signs
Arbitary signs
Then we looked at denotation and connotation.
Denotation is saying exactly what you see.
For example, this picture shows someone holding a knife behind their back.
Then connotation is looking deeper into it so the meaning of things. For example for the same picture we associate a knife with muder, horror, blood, gore. Also because it is behind someone's back we suspect that it will be murder, death.

